We’ve got a Top Ten post for you on the blog today. This week we’re looking at our favourite Film Posters from across the world.
1. Jaws, 1975.
The Jaws poster has to be one of the best designed items of marketing of all time. It manages to exploits our fear of the open water and the potential threat that lies beneath us when we swim. You only have to look at the hundreds of copies and parodies it has inspired to see how incredibly iconic the image is. The poster, painted by Roger Kastel and inspired by the original book illustration by Paul Bacon, gives a clear insight into what to expect from the film.
2. Love in the Afternoon, 1957.
Saul Bass is well known for his incredible graphic film illustrations, and we love the design he made for Love in the Afternoon. Using minimal text, the poster clearly conveys the film’s themes of romance and intrigue. It’s so suggestive and tantalising.
3. The Ides of March, 2011.
The Ides of March is not the first film poster to feature a split face image, but it is definitely one of the most effective. The poster manages to split the screen perfectly between the two main actors in the film, George Clooney and Ryan Gosling, and we love that the “Me” is positioned over Clooney’s face, hinting at the themes and stories that will run through the movie, and suggesting the duplicity of the plot.
4. Secretary, 2002.
The Secretary poster is iconic, minimalist and provocative. It very simply gets across the entire motif of the film without needing more detail or information. The fact that it is so risqué means it’s quite uncomfortable to look at, which is a huge theme throughout the movie. The design is perfect.
5. Lost in Translation, 2003.
Lost in Translation is one of our favourite films here at Howell Edwards. It’s some of Bill Murray’s finest work, and Scarlett Johansson shines throughout it. The poster perfectly captures the melancholic feelings of the main character, Bill Murray’s Bob Harris, and shows the general setting of most of the film – the hotel where Bob and Charlotte meet. The characters are lost, both in another country, and in their own lives; in their relationships, careers and emotions. The poster conveys this so well, without overstating too much. The film is very much about a connection between two characters, rather than events and circumstance, and that’s also apparent from the design.
6. Rosemary’s Baby, 1968.
The poster for Rosemary’s Baby is so subtly unsettling, especially for a horror movie, it’s actually even scarier than if it depicted some of the horrors to come in the film. The innocent baby carriage is set in such a strange and foreboding place that you immediately get a bad feeling from this child. Where the carriage is positioned over Mia Farrow’s stunned face shows the viewer that the film is going to have psychological undertones and disturbances. The whole poster is just terrifying in it’s subtle creepiness. Such a perfect piece of design.
7. Crocodile Dundee II, 1988.
We have chosen the Polish film poster for the sequel to Crocodile Dundee for our list, because it is so simple but so clever at the same time. The film starts in New York, and conveys the main character’s ignorance of city life and the hazards that that produces. The poster so clearly conveys this in such a clever way and effective, eye-catching way.
8. Ant-Man, 2015.
Following the international poster theme, we’ve chosen the Russian poster for this year’s Marvel film Ant-Man. The whole of the marketing campaign for the film, including images of the tiny Ant-Man alongside Marvel’s more famous, large superheroes, has been very effective and, importantly, comical – which we anticipate the film itself to be from the brief trailers we have seen. We specifically picked this poster design because it is reminiscent of old spy movies, while the placements of circles in a concentric fashion shows the shrinking ability that the hero uses to fight bad guys. It’s modern, it’s original, and it’s different from other comic book films.
9. Inside Out, 2015.
We love the French promo poster for the new Disney Pixar release Inside Out, due out next month here in the UK. The film is set to be about a young girl, uprooted from her home and moved to a new town, and the emotions that rule her, conflicting as they may be. Doesn’t this poster perfectly convey this? It plays on the conflicting ideas that everyone has had in their heads, particularly while young and struggling with school and romance, while the typography and illustration is perfectly classic.
10. Vertigo, 1958.
Finally, the incredibly iconic poster for Hitchcock’s Vertigo, designed by the incomparable Saul Bass. He was and is a pioneer of film-title sequences and posters, and Vertigo is one of the best examples of this. The geometric pattern and outlines are jarring against the strong background colour, and alongside the hand cut type perfectly shows the edgy and psychologically harrowing story.